Creative Director
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Octopus Investments masterbrand
A company-wide rebrand for Octopus Investments, rolled out across every touchpoint — from visual identity and brand guidelines through to website launches and international markets.
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U.S. Election Design
Volunteer work for Tech for Campaigns — a non-profit connecting design professionals with Democratic political campaigns. Two winning state-level campaigns, social content designed to work hard, travel fast, and speak directly to its audience.
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Center For Cartoon Studies: UI design + web development
The Center for Cartoon Studies is an accredited cartooning school in Vermont — one of the few standalone college-level cartooning programs in the US. I’ve worked with them for over fifteen years, a relationship built on creative trust and a shared belief that the work should be as characterful as the school itself.
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Identity work
A selection of logo projects spanning nearly two decades — from HIV charities and LGBTQ+ travel platforms to political festivals, water industry databases, and affordable housing initiatives. Each required a distinct visual language rooted in the client’s world, with ideas drawn from the work itself rather than generic design conventions.
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Future Generations Report
An annual report for Octopus Investments built around the theme of Hope — brought to life through a bright, visually dynamic design celebrating the achievements of different parts of the Octopus Group.
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NewArch affordable housing branding
A standalone identity built from scratch for Octopus Investments’ affordable housing initiative — warm, optimistic, and designed to feel like somewhere people actually want to live.
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Haçienda: How Not to Run a Club
A limited edition book designed for Foruli Editions, in three collectible formats, built around Peter Hook’s memoir of the legendary Manchester club, created in collaboration with designer Andy Vella.
Some of what I’ve built…
20+
Years in practice
2
Studios founded
10+
Sectors served
2
US election campaign wins
4
Continents with clients
3
Industry awards